About Us
return to list2011: Year in Review
The following memo was sent out to the dedicated members of Green Start's community after a momentous 2011:
Since our beginning, our purpose here at Green Start has been more than merely starting a business. Rather, our purpose has been to leverage a business to advance a greater cause: waste diversion. As we look back over the past year, we'd like to take a moment to celebrate the tremendous progress made, whereby we've seen this cause grow exponentially. We'd also like to acknowledge our Green Start community members. United in our shared movement for sustainability, each of you have contributed greatly to the dynamic year that was 2011.
In summary: this past year, we exceeded our own 10,000 pound waste diversion goal by nearly 50%, and expanded the number of weekly Green Start recyclers by more than 23 times! In hard numbers, this means that our members diverted an estimated 14,750 pounds of waste from landfill this year. Further, we now have approximately 1,460 people recycling with Green Start every week, whereas this time last year, we had only 63 people.
Our community, the 'we' in Green Start, gets the bragging rights for this shared initiative. We draw all inspiration from our members, and by doing so, you help us create the custom programs that are reaching and mobilizing an expanding number of eco-minded Calgarians, just like you.
So how do we top 2011 in this year ahead? Simple: set the bar higher! In 2012, we’re more than doubling our goals.
This year, Green Start will aim to divert 25,000 lbs of waste from landfill. We will move forward by upholding the founding ideals that enabled our growth - a customer-oriented model focused on convenience and sensibility - while expanding the network contributing to our waste diversion cause.
What does this mean to you? Well, our effort starts at home: we see each participant in our movement as an advocate for our cause. Our primary objective is to build on our culture and strengthen relationships within our existing community. These roots are the best place to foster growth opportunity. We look forward to hearing your voice join ours, as we invest in targeted public engagement efforts, including community outreach and advocacy campaigns, focused on inspiring societal progress. Coupled with enhanced on-ground, online and social media presence, Green Start intends to become an even greater platform for change and discussion in 2012.
So a big thank you goes out to all those who have energized Green Start, as you have created the momentum we carry into this opportune new year. Let's build on this success and grow to inspire more Calgarians to adopt simple solutions for their sustainable ambitions.
We look forward to continuing to engage you in our efforts, while supporting you in yours.